W.K. Kellogg Foundation Evaluation Handbook (2017 edition)

This handbook provides guidance for conducting and managing evaluations, including a conceptual framework for thinking about evaluation as a relevant and useful program tool. It was written primarily for project directors who have direct responsibility for the ongoing evaluation of W.K. Kellogg Foundation-funded projects and Kellogg Foundation Grant Applicants.

Note: This resource link has been superceded by the 2017 version of this handbook. Page numbers below may not be up to date.


Pages 54-57 demonstrate the steps involved in developing an evaluation budget and include a Planning Evaluation Budget Worksheet Template on p 56.


"This handbook is guided by the belief that evaluation should be supportive and responsive to projects, rather than become an end in itself. It provides a framework for thinking about evaluation as a relevant and useful program tool.

For project staff with evaluation experience, or for those inexperienced in evaluation but with the time and resources to learn more, this handbook provides enough basic information to allow project staff to conduct an evaluation without the assistance of an external evaluator."

Source: W.K. Kellogg Foundation (2004), Evaluation Handbook p.iii


Part One: W.K. Kellogg Foundation’s Philosophy and Expectations

  • Chapter 1: Where We Are: Understanding the W.K. Kellogg Foundation’s Framework for Evaluation
  • Chapter 2: How We Got Here: A Summary of the Evaluation Landscape, History, Paradigms, and Balancing Acts

Part Two: Blueprint for Conducting Project-Level Evaluation

  • Chapter 3: Three Levels of Evaluation
  • Chapter 4: Exploring the Three Components of Project-Level Evaluation
  • Chapter 5: Planning and Implementing Project-Level Evaluation



Current version:

W.K. Kellogg Foundation (2017), The Step-by-Step Guide to EVALUATION: How to Become Savvy Evaluation Consumers, W.K. Kellogg Foundation, USA. Retrieved from https://www.wkkf.org/resource-directory/resource/2010/w-k-kellogg-founda...


W.K. Kellogg Foundation (2004), Evaluation Handbook, W.K. Kellogg Foundation, USA. Retrieved from http://www.wkkf.org/knowledge-center/resources/2006/02/WK-Kellogg-Founda...

W.K. Kellogg Foundation

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Research Assistant, RMIT University.


Anonymous's picture
Laura Sujo


I cannot find the Evaluation Handbook. All the links point to this page and the link takes to a 404 page. Could you please point me to where the handbook is?

Thank you


Alice Macfarlan's picture
Alice Macfarlan

Hello Laura,

Thank you for bringing this to our attention, I have updated the link and it should point to the correct link now.

Thank you.

Anonymous's picture
Laura Sujo


Thank you so much for your attention to my comment. However, it is still a broken link. I tried it with three different browsers in case I had the cache version but it was broken in all three of them. This is the address that I am accessing:


Thank you. I am looking forward to being able to access the resource.

Alice Macfarlan's picture
Alice Macfarlan

I Apologise Laura, the link to the handbook should be working now.

Sorry for the inconvenience.

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