These days, having a website is common practice for development organizations working beyond the community level. This has opened the possibilities of disseminating information such as that coming from evaluations.
To start with, you can post your evaluation reports and related documents on your website. You can then increase “traffic” to your website by optimizing search functions (so that the website gets prioritized by search engines such as Google); and by attracting people by packaging the information differently through media such as a blog or tweets; through a newsletter article, or for example, by making a video or series of photographs and posting them on-line. In addition, you can get people to subscribe to a news feed (most commonly Really Simple Syndication or RSS), email updates or an e-newsletter from your website, to increase the flow of information.
- A main content area with articles listed chronologically, newest on top. Often, the articles are organized into categories (and tagged according to these themes).
- An archive of older articles.
- A way for people to leave comments about the articles.
- A list of links to other related sites.
- One or more news "feeds" such as RSS, Atom or RDF files.
Advice for CHOOSING these options
- Using your website, or making use of a blog or microblog is only relevant when information is not sensitive.
Advice for USING these options
- It is easy to waste resources on the endless communications you can post on your website. Some websites are so full of information that the messages get lost. It is important to think strategically about what kind of information you would like to send out, what format to use for, which purpose and which audience.
- Clarify for yourself who your audience(s) is and tailor your information to their interests.
- The more interesting and well-written your content, the more people will link to you and the easier it will be to become known.
- Write simply, with correct grammar and spelling, in an active form and keep your information uncluttered. See Resources below on how to write for the web.
- Tweets: Most people write 100-120 characters for their tweets, so that others can add comments when they retweet.
- Writing for the Web: This website offers a comprehensive guide for writing on the web. It includes a variety of tips and strategies to create clear and concise content.
- Blogs in Plain English: This video provides a good demonstration on how blogs can have an impact.
- Think before you jump (into the social media ocean): This blog by Emilie Wilson from the Institute of Development Studies was written specifically for the development sector, discusses some of the pitfalls of using social media in a development context.
- Golden Rules of Facebook. Vodafone Blog. This blog provides a variety of tips on how to activley engage users in facebook.
Bennett, S. (2012, January 28). [Web log message]. Retrieved from http://www.mediabistro.com/alltwitter/the-perfect-tweet_b5602
Mullenweg, M. [Web log message]. Retrieved from http://codex.wordpress.org/Introduction_to_Blogging