This article by Dr. Bernadette Wright and Dr. Ladel Lewis (Meaningful Evidence) discusses how case studies are commonly misunderstood and how they can be effectively utilised.
Contents
- Case studies for marketing and messaging
- Yes you can use case studies to demonstrate impact
- Case studies to understand why and how
- Can a case study work for you?
Source
Wright, B., & Lewis, L. (2013) Case studies in Action. Meaningful Evidence. Retrieved from http://www.meaningfulevidence.com/images/Case_studies_in_action.pdf
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A special thanks to this page's contributors
Resource Suggested By
Director of Research & Evaluation, Meaningful Evidence, LLC.
Falls Church, Virginia, United States of America.
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