Case Studies in Action

This article by Dr. Bernadette Wright and Dr. Ladel Lewis (Meaningful Evidence) discusses how case studies are commonly misunderstood and how they can be effectively utilised.

Contents

  • Case studies for marketing and messaging
  • Yes you can use case studies to demonstrate impact
  • Case studies to understand why and how
  • Can a case study work for you?

Source

Wright, B., & Lewis, L. (2013) Case studies in Action. Meaningful Evidence. Retrieved from http://www.meaningfulevidence.com/images/Case_studies_in_action.pdf

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Resource Suggested By
Director of Research & Evaluation, Meaningful Evidence, LLC.
Falls Church, Virginia, United States of America.

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