QuIP and the Yin/Yang of Quant and Qual: How to navigate QuIP visualisations

This discussion paper reviews how quantitative and qualitative processes are utilised in analysis and presentation of data using the Qualitative Impact Protocol, or QuIP.

This resource and the following information was contributed by Rebekah Avard and Fiona Copeland.

Authors and their affiliation

James Copestake, Professor at Centre Development Studies University of Bath; Director, Bath SDR 

Year of publication


Type of resource

  • Discussion paper

Key features

This paper begins by contrasting three different distinctions of the Quant/Qual ‘dichotomy’. It distinguishes between big paradigms, specific tools and more granular processes. Then the paper focuses more specifically on how the QuIP methodology analyses and presents both Quant and Qual data through visualisations.  

Who is this resource useful for?

  • Advocates for evaluation;
  • Commissioners/managers of evaluation;
  • Evaluation users;
  • Evaluators;
  • Those involved in evaluation capacity strengthening

How have you used or intend on using this resource?

This is a useful resource for understanding some of the big debates surrounding Quant and Qual data in the field of impact evaluation. 

Why would you recommend it to other people?

This is especially interesting for those seeking to quantify qualitative data, or indeed those questioning this practice.


Copestake, J. (2017). QuIP and the Yin/Yang of Quant and Qual: How to navigate QuIP visualisations. Retrieved from: http://bathsdr.org/wp-content/uploads/2017/07/How-to-navigate-QuIP-visua...

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A special thanks to this page's contributors
Resource Suggested By
Director, Bath Social & Development Research Ltd.
Bath, United Kingdom.
Resource Suggested By
Project Manager, Bath Social Development Research .
Bath, United Kingdom.


Nyaga Rosemary Wanjiku's picture
Nyaga Rosemary Wanjiku

Very good article. Want to use QUiP for an impact study and would need some guidance on the questionnaire development and the data coding, analysis and visualizations. Share any links to any of the 3 areas.

Rebekah Avard's picture
Rebekah Avard

Thanks for your comment Nyaga, we're so pleased that you enjoyed the article about QuIP and are keen to apply the methodolgy!

You can read more about the approach at Bath SDR's website - the best place to start is our resources page where you'll find links to articles, papers, guidelines, and even a free download of our casebook! 

We also provide a range of consultancy and training services. You may be interested in our upcoming online course for Lead Evaluators, offering an in-depth introduction to the theory behind QuIP as well as the practical aspects of designing, costing and managing a study from sample selection to final data analysis and reporting. 

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