C4D Hub: Develop reporting media

What is it?

Research, monitoring and evaluation reports can be in different formats and be shared using different media. Working with different groups, users or stakeholders (see Identify reporting requirements) determine the best format for the reports. The structure of an RM&E reporting media can do a great deal to encourage the succinct reporting of direct answers to key questions, backed up by enough detail about the evaluative reasoning and methodology to demonstrate the logic and the evidence base. The products may include a traditional, written evaluation report, and other products tailored to specific groups, such as an evaluation summary, policy brief, newsletter, presentation, video, etc.

General information

The main BetterEvaluation site includes guidance on traditional, written reports. It also includes ideas and options for other reporting formats. In addition, BetterEvaluation's Steps for Planning and Managing an Evaluation includes (Step 8) guidance for commissioners in relation to their role in providing guidance on the production of reporting media, and (Step 9, sub-step 1) making reports accessible and engaging with stakeholders to make the findings accessible.  

Developing Reporting Media and C4D

Applying the C4D Principles

Participatory 

Reporting media can be co-created by some or all of the people and groups involved in the R,M&E. This is particularly useful as a strategy to ensure that results are communicated in appropriate and accessible ways. 

Realistic 

While there are many great options that may be ideal for communicating with different groups, it is also important to be realistic about how many different options are feasible. There may need to be trade-offs in relation how may different media are used, the quality of production and other factors.

Recommended options and adaptations for C4D

This is an RM&E task to which C4D should bring particular strengths. 

The BetterEvaluation website lists many options that would be consistent with the C4D Evaluation Framework, including Feedback workshops with stakeholders to discuss the RM&E findings and recommendations; Displays and exhibits to draw attention to particular issues and enable community engagement; Videos, which can be an engaging and accessible medium; Infographics displaying complex data and messages visually in a simple manner for easy comprehension; and Theatre to communicate evaluation findings and engage intended users.

Examples and Resources 

UNICEF Malawi created an animated video to share the results of a study of Violence Against Children (below). This example is consistent with the C4D Evaluation Framework in the following ways:

  • CriticalThis video presents the findings in a visual, accessible and engaging manner, which means a range of different stakeholder groups could view, use and share the findings.

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