Social media communications

Synonyms:

Social media

Social media refers to online communication platforms that allow participants to create and share content with people in their networks.

Some well-known examples include Facebook, Twitter, Instagram, and LinkedIn. Social media can be useful to engage with a wide range of audiences, however, it will require some thought about who your audiences are, what messages you want to share with them, and which platform will best suit your needs. These can be developed and documented in a social media plan.

Resources

Visual press releases: A hands-on guide
This guide presents a number of options for creating visual press releases, which is especially important when your press release is for distribution on social media.
Tech chat - Twitter parts 1-4: Demystifying the social media platform
This four-part series by Elizabeth Grim is a good introduction for those new to Twitter.
Research to action: Social media
This site contains a great roundup of blog posts about using social media to encourage research uptake.
Think before you jump (into the social media ocean)
This blog, written specifically for the development sector, discusses some of the issues of using social media in a development context.

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