Focus groups are an increasingly popular qualitative research method but it is vital to understand the kind of data they generate so that they are chosen wisely. As a method they require considerable questioning and facilitation skills. This highly interactive course shows how to improve the quality of focus group research by achieving optimum group composition, and ensuring a lively and fully participative discussion.
United Kingdom
7th May, 2015
Event City:
Edinburgh
Event State/Province:
Event cost:
Paid
Event type:
Course
This is a foundation level course run by the Social Research Association (SRA).
Topics
- the nature of focus groups and focus group data
- using focus groups appropriately
- discussion guides and focusing exercises
- questioning and moderating skills
- the composition of focus groups
- practicalities of recruiting and running groups
- venues
- recording
- transcription
Objectives
- to give participants a clear understanding of when to use focus groups as a qualitative method
- to illustrate the importance of group composition and its impact on group dynamics
- to describe techniques for involving participants, keeping the discussion on track and ensuring sufficient depth of coverage
- to provide first-hand experience of one of three key roles: facilitator, group member, observer
Details
Tutor: Liz Spencer
Price for SRA members: £195
Price for non-SRA members: £260
Time: 9:30am - 4:30pm
Registrations for this course will not be accepted after 7 May 2015 at 6.00pm.
