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Conducting Focus groups (Qualitative data collection)

Focus groups are an increasingly popular qualitative research method but it is vital to understand the kind of data they generate so that they are chosen wisely. As a method they require considerable questioning and facilitation skills. This highly interactive course shows how to improve the quality of focus group research by achieving optimum group composition, and ensuring a lively and fully participative discussion.

United Kingdom
7th May, 2015
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This is a foundation level course run by the Social Research Association (SRA).


  • the nature of focus groups and focus group data
  • using focus groups appropriately
  • discussion guides and focusing exercises
  • questioning and moderating skills
  • the composition of focus groups
  • practicalities of recruiting and running groups
    • venues
    • recording
    • transcription


  • to give participants a clear understanding of when to use focus groups as a qualitative method
  • to illustrate the importance of group composition and its impact on group dynamics
  • to describe techniques for involving participants, keeping the discussion on track and ensuring sufficient depth of coverage
  • to provide first-hand experience of one of three key roles: facilitator, group member, observer


Tutor: Liz Spencer 
Price for SRA members: £195
​Price for non-SRA members: £260
​Time: 9:30am - 4:30pm
Registrations for this course will not be accepted after 7 May 2015 at 6.00pm.​