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How to implement your survey more effectively (Quantitative data collection)

There is more to implementing a survey than one may think. Some authors have listed as many as 38 unique stages. This course aims to equip participants with a good understanding of what is involved in conducting a survey effectively. It combines lectures with hands-on practical sessions.

United Kingdom
7th May, 2015
Event City: 
Event State/Province: 
Greater London
Event cost: 
Event type: 

This is a foundation level course run by the Social Research Association (SRA).

Topics covered

  • Project management, planning, timetabling and quality
  • Advantages and disadvantages of different methods of data collection
  • Monitoring survey fieldwork
  • Coding and data processing
  • Understanding and minimising nonresponse bias
  • Survey ethics or total survey error


By the end of the course, participants will:

  • Have a good awareness of all of the planning and quality aspects of a survey
  • Recognise the strengths and weaknesses of different modes of data collection
  • Have the tools to critique the way existing surveys have been implemented
  • Have the knowledge to code and process data, calculate response rates, minimise nonresponse bias while the survey is in the field, understand the ethics in conducting a survey and be familiar with the concept of total survey error

Who will benefit?

The course will benefit anyone who wishes to conduct their own survey or commission a survey.

Learning outcomes

Participants will have increased their knowledge about conducting a high quality survey. This knowledge can be applied to conducting their own survey or the monitoring a survey which is out-sourced to a survey company.


Tutor: Dr Pamela Campanelli
Price for SRA members: £195
​Price for non-SRA members: £260
​Time: 9:30am - 4:45pm
Registrations for this course will not be accepted after 6 May 2015 at 6.00pm.​