How to implement your survey more effectively (Quantitative data collection)

This is a foundation level course run by the Social Research Association (SRA).

Topics covered

• Project management, planning, timetabling and quality
• Advantages and disadvantages of different methods of data collection
• Monitoring survey fieldwork
• Coding and data processing
• Understanding and minimising nonresponse bias
• Survey ethics or total survey error

Objectives

By the end of the course, participants will:

• Have a good awareness of all of the planning and quality aspects of a survey
• Recognise the strengths and weaknesses of different modes of data collection
• Have the tools to critique the way existing surveys have been implemented
• Have the knowledge to code and process data, calculate response rates, minimise nonresponse bias while the survey is in the field, understand the ethics in conducting a survey and be familiar with the concept of total survey error

Who will benefit?

The course will benefit anyone who wishes to conduct their own survey or commission a survey.

Learning outcomes

Participants will have increased their knowledge about conducting a high quality survey. This knowledge can be applied to conducting their own survey or the monitoring a survey which is out-sourced to a survey company.

Details