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Questionnaire design and testing (Quantitative data collection)

Rubbish in, rubbish out – have you ever discovered too late that your questions did not deliver useful or useable data? Learn the art of writing effective questions and combining them into a meaningful questionnaire. Drawing on both experience and research findings from questionnaire design experiments, this course is full of practical advice.

United Kingdom
6th May, 2015
Event City: 
Event State/Province: 
Greater London
Event cost: 
Event type: 

This is a foundation level course run by the Social Research Association (SRA).

Topics covered

  • General principles of designing questions (e.g., getting started with new questionnaires, common pitfalls to avoid, problematic formats)
  • An exercise in critique existing survey questions
  • An exercise in writing new questions
  • Creating the questionnaire as a whole
  • Special issues for interview versus self-completion design (including the pitfalls of poor visual layout in postal and web surveys)
  • Some essentials of piloting


By the end of the course, participants will:

  • Have a greater awareness of the different aspects involved in writing good survey questions and questionnaires, taking into account the important differences between questionnaire design for interview surveys versus self-completion surveys
  • Have the tools to critique existing surveys
  • Have the knowledge to be able to write their own high quality questionnaires

Who will benefit?

  • The course will benefit anyone who wishes to conduct their own survey or commission a survey.
  • The course is suitable for people new to questionnaire design as well as those who have experience, but would like to brush up on the latest thinking.

Learning outcomes

  • Participants will have a good awareness of the optimal ways to word individual questions and create the questionnaire as a whole.


Tutor: Dr Pamela Campanelli
Price for SRA members: £195
​Price for non-SRA members: £260
​Time: 9:30am - 4:45pm
Registrations for this course will not be accepted after 5 May 2015 at 6.00pm.​