BetterEvaluation lists events as a service to the evaluation community.
We do not officially endorse these events unless they are noted as a BetterEvaluation event.
This event has concluded. Click here here to view upcoming events.

Questionnaire design: Asking the right questions

This applied workshop is designed as a practical forum for participants to learn the fundamentals of good survey design and to develop surveys that ensure meaningful data is collected. Starting from what it is participants want to know, the workshop takes participants through the process of designing a survey with reporting needs in mind, selecting scales, constructing questions and tips for finalising and preparing a survey instrument.

22nd March 2018
Event City: 
Event State/Province: 
Event cost: 
Event type: 

Workshop objectives

The learning objectives are for participants to:

  • Understand situations suited to different survey methods
  • Identify appropriate survey methods for your project
  • Understand approaches to sampling and their strengths and weaknesses
  • Understand implications of design choices for analysis
  • Have a basic understanding of reliability and validity
  • Understand different types of scales
  • Design appropriate scales
  • Identify and avoid common question design errors
  • Understand processes to refine questionnaires
  • Consider survey distribution channels and their strengths

PL competencies

This workshop aligns with competencies in the AES Evaluator’s Professional Learning Competency Framework. The identified domains are

  • Domain 4 – Research methods and systematic inquiry

Who should attend

This workshop is for people who need to collect standardised satisfaction and out¬comes data from clients or stakeholders as part of their professional practice, but have not had previous experience designing questionnaires. It is also suitable for funders of evaluation and research to understand good practice.

About the facilitators

The workshop is delivered by ARTD Principal Consultant Klas Johansson and Senior Consultant Jasper Odgers.

Klas has extensive experience in research and evaluation and specialist expertise in the design, testing and implementation of survey systems. He specialises in research-oriented data collection systems and is a leader in the field of online monitoring and reporting for grants programs. With his background in evaluation and extensive experience working with a range of stakeholders to collect and report data, Klas is adept at balancing the theoretical, technical and practical requirements for data systems and surveys.

Jasper has been studying and working in quantitative research and data analysis for the past eight years. He manages online surveys, quantitative data analysis and data visualisation for all of ARTD’s reporting. He has recently managed several stakeholder surveys for NSW and Commonwealth departments, which involved complex survey coding, strategies to increase response rates, and factor analysis.