Case Studies in Action

This article by Dr. Bernadette Wright and Dr. Ladel Lewis (Meaningful Evidence) discusses how case studies are commonly misunderstood and how they can be effectively utilised.


  • Case studies for marketing and messaging
  • Yes you can use case studies to demonstrate impact
  • Case studies to understand why and how
  • Can a case study work for you?


Wright, B., & Lewis, L. (2013) Case studies in Action. Meaningful Evidence. Retrieved from

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UX Designer / Information Architect, BetterEvaluation.
Melbourne, Australia.
Resource Suggested By
Director of Research & Evaluation, Meaningful Evidence, LLC.
Falls Church, Virginia, United States of America.


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