Big data, big ruse

This article from Stephen Few of Perceptual Edge provides a critique of many of the arguments used to promote big data - in particular concerns that without adequate analysis and visualisation, big data will just increase the problems of monitoring.

Contents

  • What the Hell Is Big Data Anyway?
  • Do You Need Big Data?
  • Does Big Data Affect Data Visualization?
  • Will Data Save Us?
  • Discuss this Article

Sources

Few, S. (2012). Big data, big ruse. Visual Business Intelligence Newsletter, (July/August/September), Retrieved from http://www.perceptualedge.com/articles/visual_business_intelligence/big_...

'Big data, big ruse' is referenced in: