Evaluation Reporting: A Guide to Help Ensure Use of Evaluation Findings

This guide, written by Alberta Mirambeau, Joanna Elmi, Jan Losby, and Derrick Gervin for the Centers for Disease Control and Prevention, provides detailed discussion on the effective reporting of evaluation findings including a description of the essential elements of reporting and the importance of disseminating results.  It also includes a range of tools and resources.

Excerpt

"There are various aspects of evaluation reporting that can afect how information is used. Stakeholder needs, the evaluation purpose, and target audience should be considered when communicating results. Evaluation reporting should not only identify what, when, how, and to what extent information should be shared but take into account how information might be received and used.

In a 2006 survey of American Evaluation Association members, 68% self-reported that their evaluation results were not used. Findings such as this suggest a greater need for evaluation results to make it of the bookshelf and into the hands of intended audiences. Similarly in the CDC Framework for Program Evaluation, the “utility evaluation standard” charges evaluators to carry out evaluations that lead to actionable findings for intended users. This commitment to conducting evaluations that improve the lives of participants serves as the inspiration for this guide." (Mirambeau, Elmi, Losby, & Gervin, 2013)

Contents

  • Key Considerations for Effectively Reporting Evaluation Findings
    • Engage Stakeholders
    • Revisit the Evaluation Purpose
    • Define Your Target Audience
  • Making Evaluation Reports Work For You
    • Types of Evaluation Reports
    • The Anatomy of a Report
  • Keeping it off the Bookshelf - The Importance of Dissemination
    • Step 1: Create a Dissemination Plan
    • Step 2: Identify a Person to Oversee the Dissemination Plan
    • Step 3: Know the Current Landscape
    • Step 4: Consider the Timing and Frequency
    • Step 5: Stay Involved

Source

Mirambeau, A., Elmi, J., Losby, J., & Gervin, D. Centers for Disease Control and Prevention, Division for Heart Disease and Stroke Prevention. (2013). Evaluation reporting: a guide to help ensure use of evaluation findings. Retrieved from website: http://www.cdc.gov/dhdsp/docs/Evaluation_Reporting_Guide.pdf

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