"The guide looks at the main ways to make writing clearer.
- Keep your sentences short
- Prefer active verbs
- Use 'you' and 'we'
- Use words that are appropriate for the reader
- Don't be afraid to give instructions
- Avoid nominalizations
- Use lists where appropriate
The guide [also] looks at the difficult subject of apologising, and deals with some of the myths that can get in the way of clear communication. The guide finishes with a summary and a list of words to avoid." (Plain English Campaign)