Slide Design Guidelines

This guide from the American Evaluation Association's (AEA) Potent Presentations Initiative provides detailed guidance on designing slides for your presentations. 

The focus of the guide is to produce slides that use engaging graphics with few words allowing the audience to listen to you and not be distracted by having to read large quantities of information. The guide also provides links to a number of other AEA webinars on producing engaging slides


  • Graphics
  • Font
  • Color
  • Attention
  • More: 


American Evaluation Association (AEA), Potent Presentation Initiative. (2012). Slide design guidelines. Retrieved from website:

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