Collecting Evaluation Data: Surveys

This concise guide, prepared by Ellen Taylor-Powell and Carol Hermann for the University of Wisconsin Extension, offers a useful introduction to telephone-specific and broader survey design approaches.


  • Up front planning
  • What is a survey?
  • When is a survey appropriate
  • Choosing survey options (mail, telephone, face-to-face, and electronic)
  • Survey planning
  • Implementing a survey (for mail and telephone surveys)
  • Improving survey response
  • Interpreting survey results
  • Appendices (sample mail and telephone survey materials and press releases)


Taylor-Powell, E., & Hermann, C. University of Wisconsin Extension, Cooperative Extension. (2000).Collecting evaluation data: Surveys. Retrieved from website:

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