Emerging directions and challenges in survey methods

This slideshow, developed by Jolene Smyth for the The Evaluators Institute, looks at new ideas in survey design and also some of the issues that may be of concern when one is conducting a survey. Focusing on Internet, phone, mail and mixed mode surveys, the presentation looks at holistic design and interconnectivity among design features, the growing importance of trust and design issues around mobile devices. 

Excerpt

Source

Smyth, J., (2014), Emerging directions and challenges in survey methods, The Evaluators Institute. Retrieved from: https://tei.gwu.edu/sites/tei.gwu.edu/files/downloads/Dr%20Smyth%20Prese...

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