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  1. Using Social Media for Public Engagement Evaluation and Feedback: Analysing Quality of Public Engagement Experience Data from Tripadvisor and Twitter

    8th March, 2016
    United Kingdom

    Have you begun thinking about analysing social media for feedback and evaluation about your organisation and its activities? This publicly available source of data can offer great value in terms of gaining insights into the views and experiences of your customers and audiences. However, social media also bring with them specific methodological and practical issues that must be taken into account to gain accurate evaluation results. This workshop presents cutting edge knowledge about such data, identifying the strengths and weaknesses of different options. The event provides practical solutions alongside important ‘health warnings’ about the limitations of this kind of data.