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  1. Conducting Focus groups (Qualitative data collection)

    7th May, 2015
    United Kingdom

    Focus groups are an increasingly popular qualitative research method but it is vital to understand the kind of data they generate so that they are chosen wisely. As a method they require considerable questioning and facilitation skills. This highly interactive course shows how to improve the quality of focus group research by achieving optimum group composition, and ensuring a lively and fully participative discussion.