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Blog2nd February, 2018
This is the second of a two-part blog on strategies to support the use of evaluation, building on a session the BetterEvaluation team facilitated at the American Evaluation Association conference last year. While the session focused particularly on strategies to use after an evaluation report has been produced, it is important to address use before and during an evaluation.
From the first step of the evaluation process, even though it may be one of the last evaluation tasks, explicitly discuss the content, sharing, and use of reports during the initial planning of the evaluation and return to the discussion thereafter. Most importantly, identify who your primary intended users are. Use of the evaluation often depends on how well the report meets the needs and learning gaps of the primary intended users.
- Applied graphic design principles
- One-Three-Twenty-Five (1:3:25) principle: ensuring that research findings are presented in a logical and consistent manner by allowing for a 1 page outline, a 3 page executive summary and 25 pages to present the findings and methodology.
- Plain language: Plain English is a clear and concise writing style that ensures accessibility to the information for all stakeholders.
- Chartjunk elimination: Removing visual elements that don't contribute to the main message.
- Descriptive chart titles: Particularly when graphs must standalone, without the assistance of the evaluation to help interpret them, descriptive subtitles in the chart can point out the key take away points for the reader.
- Emphasis techniques: Visual techniques to draw attention to certain bits of information.
- Headings as summary statements: Engage readers through making headings of the report summary statements.
Specific accessibility barriers
- Colour blind audience: Difficulty distinguishing between different colour wavelengths.
- Low vision and blind audience: Vision impairments which make reading documents difficult or impossible.
EventWebinar10th December, 2014 to 11th December, 2014OnlinePaid
Traditional evaluation reports often end up on the shelves of many decision-makers collecting dust. Reporting is an important skill for evaluators who care about seeing their results and recommendations actually implemented. In this webinar learn how to turn your findings into something more useful and meaningful that calls people to action.
This guide addresses the issue of ensuring that evaluation findings are used by stakeholders. It guides readers through the process of creating effective evaluation reports, focusing on the key considerations that need to be taken into account, the essential elements of reports, the importance of dissemination, and offers tools and resources to help with this task. Although created with assist evaluators of heart disease and stroke prevention activities in mind, this guide will be useful for program managers, evaluators and other stakeholders who wish to identify appropriate evaluation products, effectively communicate findings, and find effective dissemination efforts.
EventWebinar22nd September, 2015 to 24th September, 2015OnlinePaid
Traditional public health evaluation reports often end up on the shelves of many decision-makers collecting dust. Whether you're an evaluator, communicator, or epidemiologist, effective reporting is a critical skill for all who work in public health and who care about seeing evaluation results and recommendations actually implemented. In this webinar learn how to turn your findings into something more useful and meaningful that calls people to action.
EventWebinar16th February, 2015 to 25th February, 2015OnlinePaid
Presented by Scott Chaplowe, this eStudy introduces six key planning steps for a successful monitoring and evaluation (M&E) system: 1) Identify the purpose and scope of the M&E system; 2) Plan for data collection and management; 3) Plan for data analysis; 4) Plan for information reporting and utilization; 5) Plan for M&E human resources and capacity building; 6) Prepare the M&E budget. This 6-step approach has been designed to guide programming at the community, regional and national levels. While informed by international programs/projects, it is also very appropriate for domestic (US) programs and projects – wherever M&E is needed for reliable and useful information and reporting to inform for program management and uphold performance accountability.
The Psychology of Climate Change Communication: A Guide for Scientists, Journalists, Educators, Political Aides, and the Interested PublicResourceGuide2009
This guide by the Center for Research on Environmental Decisions, while focused on communicating research on climate change, will be useful for anyone interested in the theory behind communication and behaviour change and those who need to communicate evaluation results effectively to specific target audiences or the general public.