Graphic recording is the translation of conversations into images and text on large sheets of paper during meetings and events. An evaluator might choose graphic recording to capture collective stories and visually represent conversations throughout an evaluation process. This could include discussions with stakeholders during a number of stages and processes, such as conducting a needs analysis or developing a theory of change, workshops to discuss interim evaluation findings and stakeholder feedback, and presentations of final evaluation findings telling the story of the journey of the program and the principles that guide it.
develop reporting media
This book by Kylie Hutchinson presents a number of innovative ways of reporting, including different options for presentations, narrative summaries, presenting findings visually and making use of digital outputs. Kylie also discusses how to make sure your messages get through to your audience - including using a layering strategy to present your key messages in different levels of depth across multiple content types, and advice on making these message 'sticky'.
This checklist by Kelly N. Robertson and Lori Wingate provides suggestions for the content and organization of long-form evaluation reports that are concise, easy-to-understand, and easy-to-navigate. The checklist is not a rigid set of requirements, but rather a compilation of suggestions based on evaluation literature, the authors’ experience, and input from experts. It will be useful for those who are new to writing evaluation reports, but also as a refresher to those who are more experienced in the genre.
An infographic (information graphic) is a way of representing data visually so that the information is able to be quickly and easily understood. Infographics make display the big picture in a simple manner, and can tell a story or message and highlight data patterns, relationships and changes over time.
This article by Dustin Welbourne and Will J Grant in The Conversation discusses ways to make a video about science popular and effective in its communication, highlighting a number of key features that are demonstrated through embedded examples.
A few weeks ago we responded to a question from BetterEvaluation user Rituu B. Nanda on interesting ways of presenting data in evaluation reports. The conversation continued on the American Evaluation Association LinkedIn group. This week we're sharing some ideas from Rakesh Mohan on ways of making evaluation reports more interesting. Rakesh is Director at the Office of Performance Evaluations, Idaho State Legislature. He discusses how his team presented the findings of different evaluations which were intended for both policy-makers and public audiences.
It’s a scenario many evaluators dread: the time has come to present your results to the commissioner, and you’ve got bad news. Failing to strike the right balance between forthrightness and diplomacy can mean you either don’t get your message across, or alienate your audience.