Designing Quality Survey Questions addresses challenges such as language preferences for standard demographic questions (e.g. How to ask about gender), creative question design to keep respondents engaged and avoid survey fatigue, web-based survey formats, culturally-responsive survey design, and factors that influence survey responses (memory, social desirability, etc.). Numerous examples of questions illustrate each identified principle of question construction.
This chapter Jon A. Krosnick and Stanley Presser presents a number of recommendations about survey design based on conventional wisdom and a review of the methodological literature. It focuses on wording choice, structural features of questions, and outlines various sorts of bias that can affect participant response.
In this edition of the BE FAQ blog, we address a question that comes up quite often: How do you go about analysing data that has been collected from respondents via a questionnaire?
'Designing Surveys: A Guide to Decisions and Procedures' is an excellent resource for both academics and professionals who are conducting small to moderate sized surveys. Aimed beginners in conducting survey research, this book covers the selection of the sample, the writing of questions to solicit an unbiased response, and the ethical treatment of human subjects. This new edition addresses these issues in the context of new and emerging technologies and their relationship to survey design and the social sciences. Designing Surveys provides practical and realistic account of how modern survey research is actually conducted
Questionnaires can be mailed out to a sample of the population, enabling the researcher to connect with a wide range of people. The questionnaire is typically sent in a packet that contains a cover sheet, introducing the research being conducting, and a pre-paid return envelope for the responses. While the response rate is typically lower than other forms of questionnaires, this can be improved with reminders and incentives. There are examples of government run, compulsory mail out questionnaires, such as the Australian Census, which collect valuable population data.
An internet questionnaire allows the collection of data through an electronic set of questions that are posted on the web. Participants are invited to submit their answers usually in simple check boxes or drop down menus. However, text boxes can also be used to provide more detailed responses