Choosing visual properties for successful visualizations

This whitepaper, by Noah Iliinsky, IBM Visualisation Expert, covers the various visual properties of data visualisation and how to appropriately apply them to various types of data.


  • The role of data types
  • Properties
  • Applying visual properties
  • Example data set and visualisation construction
  • Conclusion
  • About IBM Business Analytics
  • More information
  • About the author


Iliinsky, N. (2013) Choosing visual properties for successful visualizations. IBM Software. Business Analytics. Retrieved from

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UX Designer / Information Architect, BetterEvaluation.
Melbourne, Australia.
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Research Fellow, Overseas Development Institute.


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