This presentation, given by Lori Wingate for the Evaluation Center, Western Michigan University, takes a look at the 'why, what and how' of making recommendations in an evaluation. The presentation outlines the reasons for giving recommendations and provides a range of tips and advice for making them more effective.
- Continuum of Evaluative Information
- WHY (or WHY NOT) should evaluators make recommendations?
- WHAT types of recommendations should evaluators make?
- HOW should evaluators make recommendations?
- Base recommendations on evaluation findings and conclusions and other credible sources.
- Organize recommendations, such as by type, focus, timing, audience, and/or priority.
- At the design stage, determine the nature of recommendations needed or expected.
- Generate possible recommendations throughout the evaluation, not just at the end.
- Engage key stakeholders in developing or reviewing recommendations prior to finalization
- Focus recommendations on actions within control of intenders users.
- Provide multiple options for achieving desired results
- Clearly distinguish between findings and recommendations
- Write recommendations using clear and specific language.
- Specify the justification/ information sources for each recommendation.
- Explain the potential costs, benefits, and challenges associated with implementing recommendation
- Exercise interpersonal and political sensitivity in the focus and wording of recommendations
- Meet with stakeholders to review and discuss recommendations in their final form.
- Provide tools to facilitate decision making and action planning around recommendations