Monitoring and evaluating advocacy: lessons from Oxfam GB's Climate Change campaign

This article from Development in Practice analyses Oxfam GB's attempts to monitor and evaluate a global advocacy campaign. 

"The experience suggests that while some ‘traditional’ elements of M&E are helpful in advocacy work, a greater focus on light, real-time monitoring systems is necessary. The findings highlight the organisational as well as methodological challenges of integrating M&E into advocacy campaigns: without a culture that rewards reflection and learning, improvements in staff capacities or data-collection systems will not be sustained. Indeed, the process of improving M&E practice mirrors that of an advocacy campaign itself, requiring analysis of power relations, opportunities, and constraints; monitoring of progress; and adapting plans on the basis of on-going learning. Finally, the article suggests possible ways forward, based on experience."

Source

Starling, S. (2010). Monitoring and evaluating advocacy: lessons from Oxfam GB's climate change campaign. Development in Practice, 20(2), 277-286. Retrieved from http://www.tandfonline.com/doi/pdf/10.1080/09614520903564215

0
No votes yet
Rate this Resource:
This resource is useful for:
A special thanks to this page's contributors
Author
Melbourne.

Comments

There are currently no comments. Be the first to comment on this page!

Add new comment

Login Login and comment as BetterEvaluation member or simply fill out the fields below.