In this short paper, Lesley Greenaway, discusses the effective use of case studies in research to tell a 'good' story. She addresses different types of case studies, the perceived issues of using small samples, and how to make decisions about which case study to use.
Providing a complete portal to the world of case study research, the Fifth Edition of Robert K. Yin’s bestselling text offers comprehensive coverage of the design and use of the case study method as a valid research tool. The book offers a clear definition of the case study method as well as discussion of design and analysis techniques. This book includes exemplary case studies drawn from a wide variety of academic fields.
Graham Allison and Philip Zelikow's case study of the 1962 Cuban missile crisis investigates how superpowers manage confrontation with one another. Robert Yin (2010) references this piece of research as a strong example of analytic generalisation, as the authors conclude that the lessons learned in this crisis could be extrapolated to similar situations of confrontations between superpowers.