Convenience Sampling

Convenience sampling selection is based on the ease or "convenience" of gaining access to a sample. Rather than using a random or purposeful approach to sampling, the evaluator simply gathers data from people who are readily available. This form of data collection works for some areas of study, but using these options may result in low credible cases that produce inaccurate data and questionable results.

Resources

  • Convenience Sampling: This overview from Laerd Dissertation provides an outline of using convenience sampling and provides an explanation of the advantages and disadvantages of using this option.

Source

Patton M Q, (2002) Qualitative Research and Evaluation Options (3rd ed.) Thousand Oaks, California. Sage Publication.

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Updated: 14th January 2014 - 1:50am
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Author
Research Assistant, RMIT University.
Melbourne.

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