Homogenous sampling involves selecting similar cases to further investigate a particular phenomenon or subgroup of interest. The logic of homogenous sampling is in contrast to the logic of maximum variation sampling.
In a recent evaluation of village level revitalization in Aceh, post-tsunami, leadership was identified as a contributing factor to village success. Those villages with effective leaders were able to rebuild more productively than those without effective leadership. A homogenous sample of village leaders could be a useful augment to the study, identifying common leadership characteristics and circumstances.
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