Survey Research: The Basics

This guide by Keith F Punch focuses on developing a range of the skills and strategies needed for conducting small-scale quantitative surveys. It provides a simple model of survey and then outlines a set of clear steps and guidelines for implementing each element of the model. 

This book is for sale through Sage Publications: Survey Research: The Basics


  • Introduction and Purpose
  • Relationships between Variables
  • Elements of the Survey
    • Description
    • Implementation
  • The Survey Report
  • Examples
  • Generalizing the Simple Model


Punch, K. (2003) Survey Research: the Basics (London: Sage)

No votes yet
Rate this Resource:
This resource is useful for:
A special thanks to this page's contributors


There are currently no comments. Be the first to comment on this page!

Add new comment

Login Login and comment as BetterEvaluation member or simply fill out the fields below.