Aims and Objectives

This webpage from Charities Evaluation Services (CES), provides an overview to understanding why and how aims and objectives should be developed for organisations.

This page links to an archived website

It also describes how "organisation[s] should be clear about [their] aims and objectives. Once aims and objectives are clear, it will be easier to agree on planned outputs, outcomes and impact." (CES, 2012)


  • Aims
  • Objectives
  • Input, Output, Outcome, Impact


Charities Evaluation Services (CES), Aims, objectives, outcomes and impact. UK. Retrieved from

Average: 4 (2 votes)
Rate this Resource:
This resource is useful for:
A special thanks to this page's contributors
Evaluation Specialist, Better Evaluation.
Gold Coast, Australia.


There are currently no comments. Be the first to comment on this page!

Add new comment

Login Login and comment as BetterEvaluation member or simply fill out the fields below.