Big Data, Big Ruse

This article from Stephen Few of Perceptual Edge provides a critique of many of the arguments used to promote big data - in particular concerns that without adequate analysis and visualisation, big data will just increase the problems of monitoring.


  • What the Hell Is Big Data Anyway?
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  • Will Data Save Us?
  • Discuss this Article


Few, S. (2012). Big data, big ruse. Visual Business Intelligence Newsletter, (July/August/September), Retrieved from

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