Social media communications

Social media

Social media refers to online communication platforms that allow participants to create and share content with people in their networks.

Some well-known examples include Facebook, Twitter, Instagram, and LinkedIn. Social media can be useful to engage with a wide range of audiences, however, it will require some thought about who your audiences are, what messages you want to share with them, and which platform will best suit your needs. These can be developed and documented in a social media plan.


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