"This option is useful in all phases of development activities— identification, planning, implementation, and evaluation. For example, it can provide information on the setting for a planned activity that might influence project design. Or, it could reveal why intended beneficiaries aren’t using services offered by a project." (USAID 1996)
- What are key informant interviews?
- When are key informant interviews appropriate?
- Advantages and limitations
- Steps in conducting the interviews
- Step 1. Formulate study questions
- Step 2. Prepare a short interview guide
- Step 3. Select key informants
- Step 4. Conduct interviews
- Step 5. Take adequate notes
- Step 6. Analyze interview data
- Step 7. Check for reliability and validity