This guide by Keith F Punch focuses on developing a range of the skills and strategies needed for conducting small-scale quantitative surveys. It provides a simple model of survey and then outlines a set of clear steps and guidelines for implementing each element of the model.
This book is for sale through Sage Publications: Survey Research: The Basics
- Introduction and Purpose
- Relationships between Variables
- Elements of the Survey
- The Survey Report
- Generalizing the Simple Model
Punch, K. (2003) Survey Research: the Basics (London: Sage)