In this short paper, Lesley Greenaway, discusses the effective use of case studies in research to tell a 'good' story. She addresses different types of case studies, the perceived issues of using small samples, and how to make decisions about which case study to use.
Providing a complete portal to the world of case study research, the Fifth Edition of Robert K. Yin’s bestselling text offers comprehensive coverage of the design and use of the case study method as a valid research tool. The book offers a clear definition of the case study method as well as discussion of design and analysis techniques. This book includes exemplary case studies drawn from a wide variety of academic fields.