If a picture paints a thousand words: The use of rich pictures in evaluation

In this e-book, Judy Oakden discusses the use of Rich Pictures in evaluation. In particular, she addresses why (and when) you should use rich pictures, and answers some of the common questions around the use of rich pictures.

Patricia Rogers's pictureThe information provided was supplied by Patricia Rogers

Authors and their affiliation

Judy Oakden (Judy Oakden Consultancy, The Kinnect Group)

Year of publication 


Type of resource


Key features

This e-book looks at why you might use rich pictures, including when the use of when they are appropriate and why they might be useful; the history of the Soft Systems Methodology (of which rich pictures is a tool); tips on how to create and analyse a rich picture, as well as how to explain the task to participants.

Who is this resource useful for?

  • Commissioners/managers of evaluation;
  • Evaluators;
  • Those involved in evaluation capacity strengthening;

How have you used or intend on using this resource?

I haven't used this resource yet but intend to refer people to it as an introduction to rich pictures. 

Why would you recommend it to other people?

It sets out clearly what they are and how to do them.  The illustrations are helpful and the discussion about how to do it goes beyond just listing steps and activities but also talking about some of the facilitation aspects that need to be addressed.  It also has links to other resources.  And it's free. 


Oakden, J. (2014). If a picture paints a thousand words: The use of rich pictures in evaluation. Kinnect Group. Retrieved from: http://pragmatica.nz/wp-content/uploads/pragmatica-nz/sites/326/150716-Rich-pictures-in-evaluation-vxx.pdf

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