Conducting Focus Group Interviews

This guide examines Focus Groups and how they can be useful to extract information. Step by step guidance is provided on how to conduct the focus group interview to help ensure high-quality results.

Contents

  • What is a focus group interview?
  • Advantages and limitations
  • When are focus group interviews useful?
  • Steps in conducting focus group interviews
    • Step 1: Select the team
    • Step 2: Select the participants
    • Step 3: Decide on timing and location
    • Step 4: Prepare the discussion guide
    • Excerpt from a Discussion Guide
    • Step 5: Conduct the interview
    • Step 6: Record the discussion
    • Step 7: Analyze results
    • Selected further reading

Source

USAID, (2011). Performance monitoring & evaluation tips conducting focus group interviews. Retrieved from website: http://pdf.usaid.gov/pdf_docs/pnadw110.pdf

5
Average: 5 (1 vote)
Rate this Resource:
This resource is useful for:

Comments

There are currently no comments. Be the first to comment on this page!

Add new comment

Login Login and comment as BetterEvaluation member or simply fill out the fields below.