Case studies in action

This article by Dr. Bernadette Wright and Dr. Ladel Lewis (Meaningful Evidence, archived link) discusses how case studies are commonly misunderstood and how they can be effectively utilised.


  • Case studies for marketing and messaging
  • Yes you can use case studies to demonstrate impact
  • Case studies to understand why and how
  • Can a case study work for you?


Wright, B., & Lewis, L. (2013) Case studies in Action. Meaningful Evidence. Retrieved from