Collecting evaluation data: Surveys

This concise guide, prepared by Ellen Taylor-Powell and Carol Hermann for the University of Wisconsin Extension, offers a useful introduction to telephone-specific and broader survey design approaches.

Contents

• Up front planning
• What is a survey?
• When is a survey appropriate
• Choosing survey options (mail, telephone, face-to-face, and electronic)
• Survey planning
• Implementing a survey (for mail and telephone surveys)
• Improving survey response
• Interpreting survey results
• Appendices (sample mail and telephone survey materials and press releases)