Demystifying evaluation: Communication strategies for making evaluation more engaging and more inclusive (Webinar)

In this gLOCAL 2024 event, GEI explores what communication strategies work best to make evaluation more engaging and more inclusive for various audiences in different regions of the world.

How do you promote something complex and technical like evaluation?

Evaluation is essential to decision-making because it provides the evidence we need to make better policies and programs. And yet, it’s not something easy to sell to our target audiences. Most of the time, it’s because of all the mystery and the jargon surrounding it.

How can we communicate better to bring out the value and essence of evaluation?

The panel is composed of communications experts working in the Centers for Learning on Evaluation and Results (CLEAR). The CLEAR Centers are GEI's implementing partners in helping countries strengthen their monitoring and evaluation (M&E) systems. They are present and active in six regions: Anglophone Africa, Francophone Africa, Lusophone Africa and Brazil, Latin America and the Caribbean, Pakistan and Central Asia, and South Asia.

Panelists

• Cristian Crespo – Director, Center for Learning on Evaluation and Results for Latin America and the Caribbean (CLEAR-LAC)
• Thales Figueiredo da Silva - Knowledge Dissemination Consultant, Center for Learning on Evaluation and Results for Lusophone Africa and Brazil (CLEAR-LAB)
• Talitha Hlaka - Communications Officer, Centre for Learning on Evaluation and Results for Anglophone Africa (CLEAR-AA)
• Doudou Ndiaye - Communications and Knowledge Management Officer, Center for Learning on Evaluation and Results for Francophone Africa (CLEAR-FA)
• Zahra Rao - Senior Associate for Communications, Center for Learning on Evaluation and Results for Pakistan and Central Asia (CLEAR-PCA)
• Sruti Srinivasan - Senior Communications Associate, Center for Learning on Evaluation and Results for South Asia (CLEAR-SA)
• Luca Padovani – Communications Consultant for Graphic and Web Design, Global Evaluation Initiative (GEI)

Moderator

• Patrizia Cocca – Communications and Knowledge Management Lead, GEI