Dynamic Dozen: Tips from top presenters from the AEA on message in presentations

This guide, which is a part of the American Evaluation Association's (AEA) Potent Presentations Initiative, outlines the advice of twelve of AEA's best presenters who share their tips and secrets on delivering engaging presentations.

Their advice is divided into three stages of presenting: message, design and delivery. This paper focuses on 'message'.

The guide provides a number of 'pro tips' at various stages of the development process and ends with links to a variety of resources to further help you develop your presentation skills.


  • Tailor the presentation for the audience
  • Outline the presentation around key points
  • Know the content well
  • Create notes
  • Infuse stories and humor
  • Plan activities to engage your audience
  • Further Resources


Raber, A. American Evaluation Association (AEA), Potent Presentation Initiative. (2012). Dynamic dozen: Tips from top presenters from the american evaluation association; message. Retrieved from website: http://p2i.eval.org/wp-content/uploads/Raber-Dynamic-Dozen-Message.pdf