Putting the people in the pictures first: Ethical guidelines for the collection and use of content (images and stories)

These guidelines emphasise ethical practices in filming, photography, and interviewing, prioritising contributors' rights and the impact on both individuals and audiences.

They aim to support sector-wide best practice, urging "NGOs to put contributors at the centre of NGO image making; to recognise contributors’ rights, and to consider our responsibilities towards them while gathering and using their images and words for our communications purposes."

Contents

  • Preface
  • Introduction
  • Putting the people in the pictures first
  • Our communications must do no harm
  • Informed consent
    • Guidance for the informed consent process
    • Informed consent with groups
    • Informed consent with crowds in public space
  • Responsible portrayal
    • Accuracy and context
    • Avoiding stereotypes
    • Using third-party content