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What can evaluation teach us about tackling polarisation on social media?
Social media was meant to connect us. But today, it’s often one of the strongest drivers of division.
Social media algorithms can amplify extreme views and pit people and communities against each another. If we're not mindful, our own online habits can feed into this cycle.
So, how can we respond? And what can we learn from evaluation about building healthier and more inclusive online spaces?
This Glocal 2025 session, organised by the Global Evaluation Initiative (GEI) and the UNFPA Independent Evaluation Office, explores the dynamics of polarisation on social media and how we can use evaluation and evidence-based practices to counter it.
Watch the webinar
Speakers
- Claudia Olavarría - Evaluation and Communications Expert, GEI
- Bikem Ahiska - Communications Analyst, UNFPA Independent Evaluation Office
- Rosetti Rivera - Digital Communications Specialist, GEI
Moderator
- Patrizia Cocca - Communications and Knowledge Management Lead, GEI
This is part of a series
These resources are all webinars hosted by the Global Evaluation Initiative (GEI) and its partners.
'Taming the feed: Leveraging evaluation practices to counter polarization on social media (Webinar)' is referenced in:
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