Using blog analysis

Resource link

This toolkit draws on experiences of a study in which blog analysis was used alongside interviews to explore young people’s representations of their gap year experiences.

The toolkit outlines the methods employed in the project and suggests the sorts of questions that can be answered using blog analysis alongside the issues that might arise.


  • Introduction
  • Why use blogs?
  • Searching for blogs
  • Managing blog data
  • The ethics of blog research
  • References and further reading
  • More publications from this study


Snee, H. (2010). Using blog analysis. Realities Toolkit#10, National Centre For Research Methods (NCRM), University of Manchester. Retrieved from