Resource link
This article by Dr. Bernadette Wright and Dr. Ladel Lewis (Meaningful Evidence) discusses how case studies are commonly misunderstood and how they can be effectively utilised.
Contents
- Case studies for marketing and messaging
- Yes you can use case studies to demonstrate impact
- Case studies to understand why and how
- Can a case study work for you?
Sources
Wright, B., & Lewis, L. (2013) Case studies in Action. Meaningful Evidence. Retrieved from http://www.meaningfulevidence.com/images/Case_studies_in_action.pdf