Convenience sampling


Convenience sampling selection is based on the ease or "convenience" of gaining access to a sample.

Rather than using a random or purposeful approach to sampling, the evaluator simply gathers data from people who are readily available. This form of data collection works for some areas of study, but using these options may result in low credible cases that produce inaccurate data and questionable results.


    Patton M Q, (2002) Qualitative Research and Evaluation Options (3rd ed.) Thousand Oaks, California. Sage Publication.

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    'Convenience sampling' is referenced in:

    • Framework/Guide

      • Rainbow Framework :