Photolanguage is a projective technique to elicit rich verbal data where participants choose an existing photograph as a metaphor and then discuss it.
The method is an innovative process that uses photographs as a means of communication so as to encourage and facilitate personal expression in small groups. The key is to use photographs that have been specially chosen for their aesthetic qualities as well as their capacity to stimulate the imagination, memory and emotions, and their ability to challenge the viewer to thoughtful reflection.
Each participant is encouraged to recognise the associations that spring up when they look at the picture, and to understand himself or herself better by trying to put this inner sentiment into words and to communicate it to the group.
Participants are invited to look at the photographs, not so as to analyze them, but to react to them. The point here is not to analyse the pictures but to be moved to respond to them.
Advice for using this method
The Change Agency (n.d.) Process Guide: Photolanguage, Australia. Retrieved from https://thechangeagency.org/photolanguage/
'Photolanguage' is referenced in:
- Rainbow Framework :