Communication plan

Synonyms:
communications plan

A communication plan outlines the strategies that will be used to communicate the results of your evaluation.

The plan needs to describe which results will be communicated, how they will be communicated and who they will be communicated to.

The communications plan should be designed to do the following:

  • Address different aspects and techniques for discussing the evaluation results
  • Guide the process for successfully sharing the results of the evaluation
  • Answer concretely the following six questions:
    1. Who will be the key staff doing the communicating?
    2. What are the communications goals and objects?
    3. Who is the target audience(s)?
    4. When and how frequently to plan to communicate?
    5. How to communicate the results?
    6. What resources are available for communicating?

(The Pell Institute for the Study of Opportunity in Higher Education, 2013)

Resources

  • Develop a communications plan

    This web page from the Evaluation Toolkit website outlines a six-question approach that can be used to develop a communications plan for the dissemination of evaluation results.

Blog

The Pell Institute for the Study of Opportunity in Higher Education. (2013). Develop a communications plan. Retrieved from http://toolkit.pellinstitute.org/evaluation-guide/communicate-improve/develop-a-communications-plan/

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