This blog post by Pam Dyer lists 50 different tools for gathering, analysing and reporting data about social media.
Note: This article was published in 2013 and as such may be out of date in the fast-changing space of social media technologies.
It is particularly focused on reporting on social media data as a planned outcome of an intervention. The list provides a brief summary (including whether the tool is free) and links to more details.
Social Media Today. (n.d.). 50 Top Tools for Social Media Monitoring, Analytics, and Management. Retrieved from https://www.socialmediatoday.com/content/50-top-tools-social-media-monitoring-analytics-and-management
'50 top tools for social media monitoring, analytics, and management' is referenced in: