Aims and objectives

This webpage from Charities Evaluation Services(CES), provides an overview to understanding why and how aims and objectives should be developed for organisations.

It also describes how "organisation[s] should be clear about [their] aims and objectives. Once aims and objectives are clear, it will be easier to agree on planned outputs, outcomes and impact." (CES, 2012)


  • Aims
  • Objectives
  • Input, output, outcome, impact


Charities Evaluation Services (CES), Aims, objectives, outcomes and impact. UK. Retrieved from (archived link)

'Aims and objectives' is referenced in: